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jourdaindutton.com

Marketing/Brand Strategy/Special Projects/Brand Partnerships/Artist Relations

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Pokémon x 10DEEP Capsule Collection

This past February 27th, National Pokemon Day, 10 Deep released a collaboration with Pokemon. I initiated and began conceptualizing this activation over a year ago. It was a long time in the making, only to make sure the first ever Pokemon U.S. streetwear apparel collaboration was properly executed. "The Rivals Group," was exclusively sold on 10Deep.com and at 62 Kenmare Street. Part 1 was heavily focused on Team Rocket, Meowth, and Pikachu. Part 2 on the way...

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